Responsibilities

• Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels.
• Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink.
• Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption
• Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment
• Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder)
• Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level
• Create CX experiments that, if successful, can be scaled for future offline experiences
• Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale
• Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
• Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)