Responsibilities

• Operational Leadership & Program Management • Meeting Governance: Own and manage cross channels meeting agendas, sourcing and prioritizing the right topics (e.g., strategic initiatives, learnings from new areas, tiger team updates) and that meetings drive decisions and accountability.
• Operational Rhythm: Establish and maintain the operational cadence for the Channels team, including weekly syncs, monthly business reviews, quarterly planning cycles, and cross-functional alignment meetings.
• Project Coordination: Track and drive progress on cross-channel initiatives, ensuring timely delivery and clear ownership across workstreams.
• Campaign Operations & Tracking • Demand Plan Status Management: Maintain visibility into the status of all demand plans, AWS Summits, re:Invent, and other priority programs with a specific eye for common or consistent issues across multiple aspects of the team. Develop plans to mitigate common issues and provide regular status updates to leadership.
• Cross-Channel Coordination: Coordinate across channel teams (SEM, SEO, social, email, programmatic, web, and organic search) to ensure milestones are met and dependencies are managed.
• Performance Reporting Support: Partner with Demand Services and analytics teams to compile performance data, support reporting, and draw insights for leadership reviews.
• Budget & Resource Management • Budget Management: Support the Channels budget process, manage finance mechanisms including monthly finance reviews in coordination with the AWS finance team counterparts to track spend against plan, bring insights, and flag variances to leadership.
• Finance Tooling: Coordinate with AWS finance to streamline existing budget tooling processes and ways to automate submittals and approvals (e.g. AMPs tooling).
• Documentation & Knowledge Management • SOP Documentation: Develop, maintain, and evangelize Standard Operating Procedures for key Channels workflows. Ensure SOPs are accessible, current, and adopted by the team.
• Wiki Governance: Own the Channels wiki and internal knowledge base. Establish a governance model for content updates and actively deprecate outdated documentation to maintain a single source of truth.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience utilizing generative AI tools (e.g. Quick, Claude) to conduct deep analytical research, create data tables, and exec level reporting with insights.

Preferred

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.