Channel Marketing Manager

Denton, TX (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own channel programs and eCommerce growth initiatives, coordinating cross-functional collaboration with Sales, Marketing, Product, and finance to drive channel ROI and adoption.

  • Lead joint marketing planning and execution with KAMs and Sales to align customer needs with ESAB promotions, launches, and demand generation.
  • Build and manage the annual promotional calendar and deliver data-driven insights to optimize growth and profitability.

Job Description

Responsibilities

  • Channel Programs, Customer & Commercial Execution
  • Manage channel programs including rebates, stocking programs, marketing funds, promotions, SPIFFs, end-user incentives, MAP policy, and related channel investments. Develop program objectives, budgets, timelines, communications, and success measures.
  • Lead joint marketing planning and execution for priority customers in collaboration with Key Account Managers and Sales, connecting customer and ESAB priorities across promotions, product launches, eCommerce, merchandising, training, events, and demand generation.
  • Build strong relationships with customers, distributors, Sales, and internal stakeholders; proactively resolve issues, maintain accountability for commitments, and serve as a trusted commercial partner to the Sales organization.
  • Support the Advantage customer portfolio through scalable programs, communications, tools, and adoption initiatives. Coordinate customer plans across internal teams and external partners.
  • Build and manage the annual promotional calendar in partnership with Sales, Product Management, Pricing, Finance, and Marketing.
  • Analyze channel, customer, and program performance; provide data-driven recommendations to improve growth, profitability, adoption, and ROI. Maintain consistent and actionable program reporting and stakeholder communication, including proactive risk flagging and escalation with proposed solutions.
  • Own channel communications including program announcements, promotional materials, pricing updates, and customer-facing emails in coordination with MarCom and Sales.
  • ECommerce, Vendor & Stakeholder Management
  • Develop eCommerce growth strategies with distributor partners, Amazon Brand Store, and ESAB's own marketplace to improve assortment, visibility, product content, availability, conversion, and sales. Identify opportunities to grow core and complementary product categories.

Requirements

  • Bachelor's degree in Business, Marketing, eCommerce, or a related field.
  • 5+ years of experience in channel management, channel marketing, distributor management, eCommerce, sales operations, or commercial program management, with demonstrated progression in scope and responsibility.
  • Experience working with industrial distribution, manufacturers, or B2B channel partners, with strong understanding of distributor economics (inventory, stocking, margin, product mix, sell-in, sell-through).
  • Experience managing channel programs such as rebates, stocking programs, marketing funds, promotions, or sales incentives, including developing and executing customer marketing or commercial growth plans.
  • Solid eCommerce experience, including distributor websites, marketplaces, digital merchandising, product content, search, and conversion.
  • Strong analytical and financial skills: ability to analyze program performance, build reporting, calculate ROI, and connect channel programs to equipment growth, margin, and business impact.
  • Strong project-management skills: ability to build and manage project schedules, coordinate cross-functional stakeholders, and deliver multiple concurrent programs on time without day-to-day direction.
  • Excellent written and verbal communication skills, including presenting program performance and recommendations to Sales, leadership, and customers.
  • Proven ability to build and maintain trusted relationships with Sales teams, distribution partners, and cross-functional stakeholders.
  • Demonstrated learning agility and ability to quickly adapt to new products, customers, systems, and changing business priorities.
ESAB logo

ESAB

3.5 Glassdoor

ESAB is a world leader in the production of welding consumables and equipment.Our brand is synonymous with world-leading expertise in the following key areas: * Manual welding and cutting equipment * Welding consumables * Welding automation * Cutting systems Celebrating 120 years since its founding, ESAB now serves a global market. We are represented in almost every country by subsidiaries or agents providing sales and support. ESAB also has manufacturing plants across four continents.Manufacturers everywhere are looking for ways to improve productivity and reduce operating costs. One way to achieve this goal is to align with a welding and cutting partner that offers a complete line of innovative solutions that meet the current demands of industry. ESAB has led the way in research and development of better technologies and products for this industry since its founding. ESAB has many great minds working on ways to make our industry stronger and better able to meet the needs of the future. We are constantly striving to expand our product offerings – from the best in traditional welding applications to large automated manufacturing facilities. ESAB continues to offer world-class technical support and educational opportunities to help our customers work smarter and better. We are dedicated to working with customers to help them be more productive, more profitable, and better able to compete.To learn more, visit our website at www.esab.com and choose your region to begin.

Founded in 1904
Rockville, Maryland, USA
3.7K employees (62 in marketing)
69% recommend to a friend
73% CEO approval

Marketing Team

Marketing Team Size
62 (2% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
301.6K
Monthly Google Ads Budget
$7.2K
Traffic Source Mix
Search
59.2%
Direct
31.1%
Referral
5.5%
Social
3.1%
Paid
1%

Headcount Trend

Current headcount: ~3.7K

Recent News

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Channel Marketing Manager

ESAB · Denton, TX · Unknown