Director, Digital & Segment Marketing Channel Marketing
Cox
Atlanta, GA (Remote)
$135K/yr - $225K/yrIn-houseFull-timeSenior level
1 day ago
Channel & Marketing Manager
Leesburg, VA (On-site)
$120K/yr – $140K/yrSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Lead and optimize the Alliance program across 25+ OEMs and partners, chair QBRs and governance, and drive GTM, education, and marketing initiatives with cross-functional teams.
- Oversee alliance budgets and resource allocations
- Develop structured GTM plans and partner certifications
- Educate internal teams and drive partner enablement
Job Description
Responsibilities
- Alliance Program Management & Strategic Leadership
- Program Ownership: Maintain and optimize company status as an authorized reseller and certified installation partner across 25+ major OEMs, technology vendors, and distribution partners.
- Team & Operations Leadership: Lead and manage the Alliance Team, effectively leveraging manpower, managing project time constraints, and driving alignment across sales forecasts and team workflows.
- Budgetary Management: Oversee joint vendor budgets, alliance funding, and resource allocations for both the sales and marketing teams.
- Partner Performance & Governance: Champion partner success by conducting strategic quarterly business reviews (QBRs) and ad hoc reviews. Deliver data-backed performance metrics and actionable recommendations to optimize incentives, certifications, GTM messaging, and partner tools.
- Partner Recruitment, Onboarding & Enablement
- Strategic Ecosystem Growth: Identify, evaluate, and onboard strategic OEM and vendor partners aligned with federal IT procurement opportunities.
- Contractual & Legal Coordination: Oversee partner document workflows, including NDA reviews, partner agreements, and program tiering compliance.
- Go-To-Market (GTM) Strategy: Develop structured GTM plans for new and existing alliances, coordinating product training, sales campaigns, and partner certifications.
- Sales & Partner Education: Educate internal sales teams, vendor executives, and distribution partners on key product features, channel promotions, pricing structures, and sales campaigns.
Requirements
- Experience: 5-7+ years of experience in channel partner management, strategic alliances, alliance program enablement, and B2B/Federal IT marketing.
- Industry Knowledge: Deep familiarity with federal IT procurement, distribution partner networks (e.g., Carahsoft, Ingram Micro, TD Synnex), and tier-1 enterprise tech OEMs (e.g., HPE, Cisco, Dell Technologies, VMware, NVIDIA).
- Leadership Skills: Proven track record of managing cross-functional teams who don’t directly report to you (sales, pre-sales engineering, marketing) and driving revenue growth through strategic channel relationships.
- Financial Acumen: Strong experience managing MDF/SDF budgets, vendor co-op funds, ROI tracking, and sales forecasting.
- Communication & Negotiation: Exceptional executive presentation, negotiation, and relationship-building skills.
DH Technologies, Inc.
3.7 Glassdoor
Welcome to DH Technologies, the Employee-Owned Emerging Technology ProviderAt DH Technologies, we pride ourselves on being a forward-thinking and trusted technology provider, now proudly employee-owned. Our commitment to empowering government agencies, labs, and commercial businesses has taken a significant leap forward as our employees, the cornerstone of our success, have become direct stakeholders in every project and achievement.As an employee-owned company, our team is more invested than ever in delivering exceptional technology solutions. From the initial concept and design to implementation, sustainment, and services, our approach is rooted in a deep understanding of our clients' needs, ensuring we exceed expectations at every turn.Our industry experts and peers recognize DH Tech for our unique perspective in architecting genuinely holistic solutions. This recognition is a testament to our team's dedication to not just meeting, but surpassing the goals of our customers.Being employee-owned changes more than our company structure – it reinforces our commitment to doing whatever it takes to deliver the right choices and solutions in enterprise technology services. Join us on our journey as we continue to innovate and lead in the technology sector, backed by the passion and dedication of every DH Tech team member.#DHTechnologies #EmployeeOwned #Innovation #TechnologySolutions
Founded in 2013
Leesburg, Virginia, USA
70 employees (3 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$120K/yr – $140K/yr
Taken straight from the job posting.
The middle of this range ($130K) is 21% above the median base salary for Channel Marketing Manager roles in the United States ($108K).
Channel Marketing Manager median pay in the United States
Most pay falls between $100K and $123K. Based on 50 salaries.
Marketing Team
Marketing Team Size
3 (4% of company)
Median Tenure
0.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
770
Traffic Source Mix
Search
32.4%
Direct
39.2%
Referral
10.6%
Social
6.4%
Paid
3%
Headcount Trend
Current headcount: ~70
News about DH Technologies, Inc.
Links
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