Channel Marketing Manager, Demand Generation

San Francisco, CA (Hybrid)

$122K/yr – $152K/yrMid Level4+ years expFull time

Posted 2 weeks ago

Job Summary

Own broker go-to-market by leading quarterly campaigns, outbound programs, and sales-enabled content, while partnering across channels and leadership to drive measurable ROI.

Lead broker messaging and campaigns
Create sales-support content and assets
Analyze ROI and iterate with data

Job Description

Responsibilities

Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

Requirements

4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
Full-funnel thinker who balances nurture with activation and knows when to do each
Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
Resourceful and execution-oriented — you know how to build and launch with what's available
Strong cross-functional communicator, especially with sales and leadership
Thrives in a fast-paced environment with high expectations and autonomy
If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

Preferred

Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem
Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs
Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation
Strong copywriting skills

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016

San Francisco, California, USA

6.5K employees (237 in marketing)

www.rippling.com

77% recommend to a friend

86% CEO approval