Responsibilities

• Drive Growth: Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
• Execute with Impact: Lead account-specific marketing activations aligned with national campaigns, product launches, and product initiatives.
• Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
• Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevates the online experience.
• Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls.
• Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
• Analyze & Optimize: Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
• Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution.

Requirements

• Bachelor\'s degree in marketing, business, communications, or a related field.
• 5-7 years of relevant experience in sales and marketing in the CPG industry.
• Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans.
• Strong analytical skills and the ability to explain your recommendations
• Retailer catalog management experience inclusive of new item launches, online activations, and digital shelf excellence
• A deep understanding of eCommerce and the digital marketplace
• Excellent interpersonal skills and the ability to communicate effectively across all departments.
• Advanced PowerPoint and English writing and communication skills.

Preferred

• Experience building and managing a PIM/PXM platform (Salsify, Syndigo, etc.)
• eCommerce Channel Marketing or Account Management experience
• Proven track record of strategic retail media planning
• Agency management experience