WD-40 COMPANY logo

WD-40 COMPANY

Brand · Wholesale Chemical and Allied Products

4.3

Company overview

Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable, and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries. Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%. WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego. Our ~750 highly engaged team members in our 17 offices throughout the world are caretakers of our brands and innovators of our future. Our “Why”: We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. Our “How”: We create positive lasting memories by cultivating a culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day. Our “What”: Our mission is to deliver unique, high value, and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories, and homes. We market and distribute our brands across multiple trade channels in countries all over the world. In the company's 70+ year history, there has not been a reduction in force. We work diligently to ensure that our approach to workforce planning and hiring is carefully architected to ensure sustainable workforce in good times and bad. We take seriously our commitment to hiring and developing great talent. This aligns with our purpose driven and values guided people first strategy.
Founded in 1953
San Diego, California, USA
934 employees (120 in marketing)
91% recommend to a friend
81% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +9.5% year over year

Funding

Audience

Monthly website visitors
30.8K
Month over month-5.1%
Quarter over quarter+34.9%
Top sourceSearch (47.6%)
Ad budget per month$0.0
Average search rank38.5
Traffic source mix
Search
47.6%
Direct
37.2%
Referral
8.8%
Social
5.3%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

25.2K

12-mo growth

+25.1%

Monthly growth

+3.3%

News

Links