Channel Marketing Analyst, Strategic Accounts

Parsippany, NJ (Hybrid)

$100K/yr – $125K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize channel sales initiatives by supporting the Channel Marketing Director, coordinating internal processes, and delivering data-driven insights and planning materials to drive growth in the Value Channel.

Lead planning support, KPI tracking, and trade promotions analysis
Develop data-driven sales stories using sources like IRI, SAP, and Power BI

Job Description

Responsibilities

Support the Channel Marketing Director for the Strategic Channel Leadership Team in the sales function
Support the strategic sales agenda for the channel and influence the internal commercial sales team to ensure the right resources and investment levels to win in highly competitive marketplace.
Coordinate and execute the sales internal process and oversee volume forecasts
Be an active participant in the planning process, providing supporting material and recommendations
Mine customer data and leverage to support creation of business reviews, line reviews, new product launch presentations, seasonal presentations, innovation sessions, JBP’s and Top to Top meetings on behalf of Value Channel sales team
Provide actionable insights through data on performance, trends and opportunities to the team
Utilize data sources (i.e., IRI, ACN, Spectra, POL, Kantar, Power BI, SAP) to analyze the data and create compelling sales stories
Develop and execute new and innovative scorecards to analyze business performance and complete ad hoc requests for the sales and leadership teams
Manage and update the KPI attainment throughout the year, and represent the team on KPI calls when needed
Assist in management annual trade budget

Requirements

At least 3+ years’ CPG experience
Bachelor’s Degree in business or related field, M.B.A. is a plus
Data analytics experience and knowledge of IRI, ACN, ShopperSights, Spectra, Retail Link, RSI and EYC etc.
Sales experience a plus
Strong math, analytical, problem solving, and critical thinking skills
Detailed oriented with solid planning and organizational skills
Ability to manage multiple projects in a proactive and timely manner
Ability to generate positive relationships and foster a team environment
Ability to prioritize and multi-task while meeting project deadlines
Strong organizational agility and relationship building a must

Preferred

M.B.A. is a plus
Sales experience a plus

Benefits

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero

Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate.Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations.In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment.The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding.In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments.Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.

Founded in 1946

Niederanven, Luxembourg, LUX

22K employees (2,873 in marketing)

www.ferrerocareers.com