Channel Marketing Analyst

Boulder County, CO (On-site)

$100K/yr – $118K/yrMid Level5+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end marketing operations for B2B channel and alliance initiatives, shaping campaigns, lead flow, measurements, and data-driven improvements.

  • Collaborate with stakeholders to define objectives and drive cross-functional workstreams
  • Manage campaigns, lead routing, account scoring, and partner handoff processes
  • Build forecasts, dashboards, and performance metrics to inform strategy

Job Description

Responsibilities

  • Collaborate with stakeholders to breakdown complex business issues into simplistic objectives and requirements
  • Coordinate workshops with cross-functional teams to identify dependencies
  • Conduct risk assessments to mitigate disruptions
  • Support development of business cases and project plans
  • Analyze data to identify trends, patterns, and insights
  • Establish forecasting and performance metrics to drive data driven recommendations for continuous improvement
  • Development of documentation and diagrams outlining new or enhanced business processes
  • Assist in testing and quality assurance activities
  • Provide user education and enablement materials for end users
  • Help to evolve the following business processes in close collaboration w/ channel and alliance marketing teams

Requirements

  • 5+ years of experience in marketing operations in B2B tech, direct experience in channel and alliance marketing is preferred
  • Bachelor's degree in marketing, business, or related quantitative/analytical field required
  • Experience managing and reporting on the performance of co-marketing investments/MDF budgets
  • Proven track record of meeting deadlines under pressure with competing and changing priorities in a fast paced, dynamic environment
  • Working knowledge of the MarTech stack and capabilities, and how tools contribute to the overall B2B lead/revenue generation process. Tools of interest:
  • Marketo
  • Salesforce
  • Zoominfo
  • Openprise
  • Analytical background w/ experience in leveraging performance data to inform strategy and decision-making

Benefits

  • The target salary range for this position is 100,300 - 118,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies.

Salaries

Posted range

$100K/yr – $118K/yr

Taken straight from the job posting.

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Channel Marketing Analyst

NetApp, Inc. · Boulder County, CO · On-site