Responsibilities

• Develop and execute paid search strategies across Google Ads and Microsoft Ads.
• Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization.
• Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations.
• Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution.
• Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing.
• Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution.
• Partner closely with analytics teams to ensure tracking accuracy and data integrity.
• Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations.
• Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets.
• Contribute to broader acquisition planning and channel diversification initiatives.

Requirements

• 4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management.
• Hands-on experience with Google Ads and Microsoft Ads.
• Experience managing affiliate marketing programs, partnerships, or lead generation channels.
• Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact, Commission Junction, or similar.
• Experience with value-based bidding strategies, including target ROAS and target CPA models.
• Strong analytical skills and the ability to diagnose performance trends across campaigns and channels.
• Experience using Google Analytics, GA4, or similar analytics platforms.
• Familiarity with BI and reporting tools such as Looker is beneficial.
• Ability to manage multiple stakeholders and business priorities simultaneously.
• Experience with multi-brand acquisition.