Responsibilities

• The Channel Marketing Manager | EGO is responsible for driving profitable share growth across served markets through the development of channel penetration and harmonization strategies.
• This includes go-to-market channel strategy, sales, merchandising, and digital strategies across the strategic dealer channel.
• The role supports top-line sales targets and bottom-line profitability through effective utilization of working capital.
• This is a highly visible, fast-paced opportunity to influence channel strategy, partner with cross-functional leaders, and help shape initiatives that support continued growth within a dynamic and evolving business.
• Brand Responsibility: EGO & EGO Commercial
• Channel Responsibility: Key Strategic Dealer & National Distributor Accounts along with select strategic 3P marketplace customers.
• Strategic Marketing & Assortment Planning
• Provide leadership in long-term strategic planning for assigned channels, customers, and business priorities.
• Enable and develop go-to-market channel strategies, including key collateral, programs, and assigned channel initiatives.
• Lead the development and execution of cross-functional business plans and key objectives for assigned channels and customers.

Requirements

• A bachelor's degree in business, marketing or related field.
• 5+ years of proven success as a channel manager, account manager, or other related experience.
• Experience in building and successfully executing product pricing strategies within the retail environment
• Demonstrated ability to thrive in a fast-paced, evolving business environment with shifting priorities and growth-oriented initiatives.
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills
• Team management skills
• Strong analytical and organizational skills
• Fluency in key business measures – sales, gross margin, etc.
• Demonstrated ability to manage multiple projects

Benefits

• We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.