Responsibilities

• Digital Marketing & Strategy: Develop, implement, and continuously optimize the digital marketing strategy to drive measurable growth in traffic, engagement, and qualified leads. Own performance across digital channels for all company-owned dealerships, including: External websites and portals; Social media platforms; Program and campaign communications; Drive traffic, engagement, and lead generation through targeted digital initiatives; Track conversion rates and optimize campaigns, content, and user experience.
• Website & Digital Presence Management: Own and maintain the digital presence for all company-owned dealership websites (as needed) and digital properties, ensuring: Up-to-date messaging and content; Strong user experience and functionality; Consistent branding while supporting the unique positioning of each dealership; Monitor website analytics and performance metrics with a focus on: Lead generation and quality; Customer acquisition; Conversion rate optimization; Identify and implement improvements that enhance the digital customer journey.
• Lead Management & Data Optimization: Track and manage incoming leads across all marketing channels and company-owned dealerships; Analyze lead sources, campaign effectiveness, and dealership performance to improve ROI and lead quality; Own the intake, tracking, and performance of marketing-generated leads across all channels; Partner with sales and leadership team to improve lead handling, response time, and conversion rates.
• Social Media & Brand Engagement: Manage content planning, publishing, and performance tracking across platforms; Optimize paid and organic efforts to improve ROI and audience growth; Ensure consistent brand standards while supporting the unique voice and market positioning of Arrow Truck Sales, TransEastern, and TransWestern.
• Vendor & Budget Management: Coordinate marketing initiatives across multiple dealership brands to maximize efficiency and return on investment; Oversee vendor performance, deliverables, and alignment with business goals; Support budget management, ensuring efficient budget allocation and measurable return on investment.
• Market Analysis & Strategic Insights: Conduct market research, competitive analysis, and trend identification to inform strategy; Develop data-driven strategies, communication plans, and marketing materials; Support global marketing initiatives to increase visibility and channel performance; Identify opportunities to share best practices and successful marketing initiatives across the company-owned dealership network.
• Customer Experience & KPI Development: Analyze customer feedback, survey data, and engagement metrics; Define and implement customer experience KPIs across the customer journey; Develop reporting that compares digital marketing performance across company-owned dealerships and identifies opportunities for continuous improvement; Partner cross-functionally to improve customer experience, retention, and repeat business.

Requirements

• Bachelor’s degree in marketing or business preferred, or equivalent work experience
• Minimum 3 years of digital marketing experience, 5 years preferred
• Proficiency in: Microsoft Office Suite (Excel, PowerPoint, Word); Adobe Creative Suite (InDesign, Photoshop, Acrobat); Experience with digital analytics tools, CRM systems, and website platforms preferred; Experience in digital marketing, analytics, and lead generation; Demonstrated experience in vendor management and budget oversight
• Strong understanding of: Sales processes; Business development; Dealership and/or financial services environments (preferred)

Benefits

• Competitive medical, dental and vision insurance.
• Generous paid time off.
• Competitive matching retirement savings plans.
• Working environment where your safety, health and wellbeing come first.
• Focus on professional and personal development through Volvo Group University.
• Programs that make today’s challenging reality of combining work and personal life easier.