Responsibilities

• Digital Marketing & Strategy - Develop, implement, and continuously optimize the digital marketing strategy to drive measurable growth in traffic, engagement, and qualified leads.
• Own performance across digital channels for all company-owned dealerships, including: External websites and portals, Social media platforms, Program and campaign communications
• - Drive traffic, engagement, and lead generation through targeted digital initiatives
• - Track conversion rates and optimize campaigns, content, and user experience
• Website & Digital Presence Management - Own and maintain the digital presence for all company-owned dealership websites (as needed) and digital properties, ensuring up-to-date messaging and content, strong user experience and functionality, consistent branding while supporting the unique positioning of each dealership
• - Monitor website analytics and performance metrics with a focus on: Lead generation and quality, Customer acquisition, Conversion rate optimization
• - Identify and implement improvements that enhance the digital customer journey
• Lead Management & Data Optimization - Track and manage incoming leads across all marketing channels and company-owned dealerships
• - Analyze lead sources, campaign effectiveness, and dealership performance to improve ROI and lead quality
• - Own the intake, tracking, and performance of marketing-generated leads across all channels

Requirements

• Bachelor’s degree in marketing or business preferred, or equivalent work experience
• Minimum 3 years of digital marketing experience, 5 years preferred
• - Microsoft Office Suite (Excel, PowerPoint, Word)
• - Adobe Creative Suite (InDesign, Photoshop, Acrobat)
• - Experience with digital analytics tools, CRM systems, and website platforms preferred
• - Experience in digital marketing, analytics, and lead generation
• - Demonstrated experience in vendor management and budget oversight
• - Strong Understanding Of: Sales processes, Business development, Dealership and/or financial services environments (preferred)

Benefits

• - Competitive medical, dental and vision insurance.
• - Generous paid time off.
• - Competitive matching retirement savings plans.
• - Working environment where your safety, health and wellbeing come first.
• - Focus on professional and personal development through Volvo Group University.
• - Programs that make today’s challenging reality of combining work and personal life easier.