Channel Coordinator, YouTube - Vehicles & Preschool

El Segundo, CA (On-site)

$29/hr – $36/hrEntry Level1+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end YouTube channel management for a family-focused brand, leading video publishing, metadata optimization, thumbnail testing, livestreams, and cross-functional work with Creative, Strategy, and YouTube Operations.

  • Own the video delivery workflow and performance reporting
  • Drive data-driven metadata and thumbnail decisions

Job Description

Responsibilities

  • Publish videos and create metadata aligned with channel strategy and platform best practices.
  • Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.
  • Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.
  • In partnership with the Creative team, execute against a video delivery workflow.
  • Collaborate with the Strategy team to execute against a portfolio of programming calendars.
  • Assist the Associate Manager in obtaining metadata translations.
  • Requisition and apply closed captioning files to content as needed.
  • Periodically launch, operate, and wind down per-channel livestreams (at our El Segundo office).
  • Other channel management responsibilities as the business continues to evolve.
  • How: Executes processes developed by YouTube Operations team, in coordination with their department manager and cross-functional teams.

Requirements

  • Minimum 1+ years’ experience in content publishing.
  • BA/BS preferred
  • Experience working with children’s content on YouTube in some capacity.
  • Strong time management, planning, and project execution skills.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and extract insights to create recommendations.
  • Current or previous YouTube certifications in audience development, content strategy.
  • Proficient in Excel and video editing software such as Adobe Premiere Pro.
  • Experience in the consumer internet and media industries, specifically YouTube content publishing landscape.
  • Google Analytics, YouTube Analytics (including CID) experience required.
Mattel, Inc. logo

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945
El Segundo, California, USA
12K employees (2,443 in marketing)
62% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
9M
Traffic Source Mix
Search
41.1%
Direct
50.8%
Referral
3.4%
Social
4%
Paid
0.6%

Headcount Trend

Current headcount: ~12.2K

Marketing Team

Marketing Team Size
1,522 (12% of company)
Median Career Experience
15 years
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$600M
Last Raise
$600M
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $600M

Recent News