Own channel commercialization strategy and execution, collaborating cross-functionally with Commercial Advisory, Customer and Revenue Management, and Commercial Execution teams to achieve channel objectives.

• Creates channel-specific commercialization strategies rooted in consumer, shopper, and channel insights and segments strategies into sections designed to accomplish key company objectives including share growth and revenue maximization.
• Develops and communicates sales and execution standards (The Look of Success) for each respective channel and details merchandising standards to achieve category business results.
• Collaborates with the Customer and Sales Operations teams to develop quarterly and monthly commercialization plans that support the channel strategy and include selling and operational detail for marketing initiatives.
• Manages projects and initiatives from concept development through implementation and delivery to field or customer teams.
• Leads the commercialization plan implementation process with key customer teams and ensures alignment with CCCI objectives and customer objectives for mutually beneficial retail programming.
• Manages the integration of new product innovation for respective channels including merchandising recommendations, capital or expense needs, target selling lists, volume per outlet and dead net gross profit per outlet assumptions, and consumer messaging plans.
• Collaborates with the Sales Analytics team to monitor performance and execution results for marketing programs and uses data to inform future programming.
• Aligns with CCNA and other corporate partners on commercial marketing strategies that deliver mutual objectives and utilize parent company tools and resources to meet shopper, customer, and brand needs.
• Performs other duties as assigned by the Director of Channel Commercialization.