CDP Growth Loop

USA (Remote)

$60/hr – $70/hrSenior LevelFull time

Posted 19 hrs ago

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Job Summary

Take ownership of CDP-driven growth initiatives across acquisition, engagement, and retention, building scalable segmentation, journeys, and automation while partnering with cross-functional teams to run data-driven experiments.

Own design and runtime of Growth Loop strategies across channels
Build segmentation, journeys, and automated engagement using enterprise CDP platforms
Collaborate with marketing, analytics, product, and engineering to execute experiments and measure impact

Job Description

Responsibilities

Design, implement, and optimize Customer Data Platform (CDP) Growth Loop strategies to improve customer acquisition, engagement, retention, and lifetime value.
Build and manage customer segmentation, audience activation, and personalized marketing journeys using enterprise CDP platforms.
Collaborate with marketing, analytics, product, and engineering teams to define growth experiments and execute data-driven campaigns.
Develop customer lifecycle strategies, behavioral triggers, and automated engagement workflows.
Integrate CDP with CRM, marketing automation, web, mobile, and analytics platforms to enable seamless customer experiences.
Analyze customer behavior, campaign performance, and growth metrics to identify optimization opportunities.
Ensure data quality, identity resolution, consent management, and compliance with privacy regulations.
Create dashboards and reports to measure KPIs, campaign effectiveness, and customer journey performance.
Support A/B testing, experimentation, and continuous optimization initiatives across digital channels.

Requirements

Strong experience with Customer Data Platforms (CDP) such as Adobe Experience Platform (AEP), Salesforce Data Cloud, Segment, Tealium, or similar.
Hands-on experience with customer segmentation, audience management, and journey orchestration.
Knowledge of Growth Loop frameworks, customer lifecycle management, and digital marketing strategies.
Experience with CRM, Marketing Automation, Analytics, and Personalization platforms.
Proficiency in SQL and data analysis; familiarity with JavaScript, APIs, and data integrations is a plus.
Understanding of identity resolution, customer profiles, consent management, and data governance.
Experience with A/B testing, campaign optimization, and performance measurement.
Excellent communication, stakeholder management, and cross-functional collaboration skills.

Preferred

Experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (RTCDP), or similar enterprise CDP solutions.
Knowledge of Customer Journey Analytics (CJA), Adobe Analytics, or Google Analytics.
Experience in enterprise digital transformation and customer experience programs.

Unicon Systems

Unicon Systems specializes in providing a wide range of services designed to help clients overcome challenges and capitalize on opportunities. Our expertise spans application development, support services, control automation solutions, and various cutting-edge technologies, including Enterprise Packaging, Business Intelligence, Middleware, Mobile Application Development, Web Application Development, SaaS-Based Applications, and Modern Technologies.In the realm of Control Automation, we assist clients in hiring skilled engineers and providing tailored solutions for process optimization and industrial automation. Our services cater to diverse sectors, ensuring efficiency, safety, and reliability in operational processes.With extensive experience, our solutions have empowered organizations across diverse sectors such as healthcare, pharmaceuticals, financial institutions, and state governments. Guided by strong business ethics and core values, we have cultivated a global clientele comprising renowned enterprises.Our Key Strengths:Strong business ethics that ensure robust and reliable solutions.Prioritizing client needs to deliver tailored and innovative solutions.Expertise in Control Automation to support seamless industrial operations.Mature, digitized project management methodologies for efficient delivery.Highly qualified and well-trained employees providing comprehensive support.With offices in the USA and India, we have become a Preferred Offshore Partner, focusing on delivering innovative technology and control automation solutions to organizations of all scales. Our dedicated team follows an agile methodology, embraces innovation, and consistently strives for excellence to ensure the highest quality outcomes.

Founded in 2016

Tampa, Florida, USA

23 employees

www.uniconsys.com