Category Marketing Manager

Responsibilities

• Develop a 5-year category roadmap for assigned areas aligning with the division’s global strategy and market trends.
• Perform market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape to identify what opportunities, challenges, and dynamics exist for the organization and its individual products.
• Create and implement comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals.
• Identify target customers within the vertical/category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly. Champion demand generation strategies and provide them to sales team for execution.
• Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy.
• Apply technology and data to increase market reach, grow demand and streamline processes to make more informed decisions.
• Track and report on KPIs while providing insights and recommendations to improve results.
• Define and manage product branding strategies to ensure consistency and alignment with company values and brand identity.
• Responsible for planning and managing product launches globally in concert with other functions including product management, channel marketing and corporate marketing.
• Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in marketing, with success in vertical-specific and market development strategies.
• Demonstrated ability to effectively create, plan and implement marketing programs and strategies.
• Ability to effectively manage and communicate with a wide range of stakeholders, including executive leadership, partners, and customers.
• Team collaborator with demonstrated experience working in multi-functional and global teams.
• Strong analytical skills with the ability to interpret and analyze VOC insights.
• Excellent communication and presentation skills, with experience reporting to senior leadership.
• Ability to travel approximately 25% of time, both domestic and international.

Preferred

• Global industrial manufacturing experience and knowledge.
• Fluid and material management equipment product development knowledge.
• MBA or equivalent advanced degree.

Benefits

• Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.