Category Marketing Manager

New York, USA (Hybrid)

$126K/yr – $165K/yrMid Level4+ years expFull time

Posted 5 hrs ago

Job Summary

Own buyer acquisition for a priority category, plan multi-channel campaigns and events, manage influencer relationships, collaborate on tentpole campaigns, and measure marketing effectiveness to drive growth.

Job Description

Responsibilities

  • Own buyer acquisition for a priority category through campaigns and events that generate demand.
  • Plan and execute on-platform events, product releases, and community moments across multiple channels.
  • Manage influencer relationships, content ideation, execution, and reporting.
  • Partner with social and paid creative marketers on category tentpole campaigns.
  • Measure and iterate on category marketing effectiveness.

Requirements

  • Four or more years of marketing experience in a fast-paced environment.
  • Ability to develop and execute marketing plans across multiple channels.
  • Strong project management skills and experience leading complex cross-functional initiatives.
  • Experience tracking KPIs and monitoring marketing program success.
  • Ability to work with limited guidance and pivot quickly in a fast-paced startup environment.

Preferred

  • Experience at a high-growth startup, marketplace, or creator-focused platform.
  • Experience with Creative Suite, Figma, SQL, Hex, Sigma, or similar tools.
  • Passion for creator communities or Whatnot categories.
  • Experience buying and selling in online marketplaces.

Benefits

  • Benefits include paid time off, health insurance, home-office and connectivity support, care benefits, retirement plans, parental leave, and a Whatnot product-use allowance.
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Base Career

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Dubai, Dubai, ARE

Salaries

Posted range

$126K/yr – $165K/yr

Taken straight from the job posting.

See all Base Career salaries

Marketing Team

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Category Marketing Manager

Base Career · New York, USA · Hybrid