Responsibilities

• Lead Strategic Category Partnerships Across the Enterprise\nServe as the primary CMX category lead for key internal stakeholders, fostering strong partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, and other enterprise teams. Leverage a deep understanding of CVS business priorities, customer needs, and category dynamics to identify growth opportunities, influence decision-making, and ensure alignment between advertiser investments and enterprise objectives.
• Develop Category Growth Strategies that Drive Mutual Value\nPartner closely with Sales, Partner Management, and cross-functional stakeholders to identify and advance strategic opportunities that support both supplier and CVS goals. Translate category, consumer, and market insights into integrated programs, tentpole strategies, and commercialization opportunities that drive incremental revenue, strengthen supplier relationships, and accelerate category growth.
• Shape Category Narratives and Thought Leadership\nAct as a category expert and advocate within CMX by developing compelling category stories, consumer insights, and strategic points of view that inform annual planning, sales engagements, and innovation roadmaps. Champion programs that position CMX as a strategic partner to suppliers while creating meaningful connections between brands and CVS customers during key consumer moments.
• Drive Cross-Functional Alignment and Organizational Influence\nLead complex, cross-functional initiatives from concept through execution, bringing together diverse stakeholders to align on objectives, priorities, and success metrics. Establish best practices, facilitate knowledge sharing, and create scalable ways of working that enhance collaboration, improve efficiency, and elevate the advertiser and stakeholder experience across the organization.
• Accelerate Innovation and Build New Growth Opportunities\nEvaluate emerging business opportunities, category trends, and evolving market dynamics to identify areas for expansion and innovation within CMX. Develop business cases, strategic recommendations, and commercialization frameworks that support new products, operating models, and integrated solutions. Navigate cross-functional considerations including operational readiness, legal review, measurement strategy, and change management to bring new opportunities to market successfully.

Requirements

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of marketing experience including examples of testing and validating new opportunities

Preferred

• 1+ years of brand or category management experience
• Comfort mining and utilizing data for strategy case creation and sales collateral
• Experience managing multiple stakeholders (e.g. marketing, merchandising, loyalty marketing, advertisers) and cross functional teams to achieve aggressive organizational goals
• Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan
• Can work within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change
• Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels
• Detail oriented marketer with a track record managing Marketing Media sales collateral, presentations, reports, case studies and project plans
• Self-motivated, high capacity person who can function and win in a demanding, performance-driven environment
• Excellent communication skills that can be articulated in forms across a diverse audience base
• Creative problem solver who can incorporate new insights into existing plans and act decisively and independently