Responsibilities

• Support category management projects for TikTok Shop US EBHV, including Electronics, Books, Hardlines, and Virtual Goods categories.
• Conduct market, competitor, consumer trend, and category research to identify business opportunities and category growth potential.
• Analyze category performance and business metrics, including GMV, traffic, conversion, AOV, pricing, assortment, seller performance, and campaign effectiveness.
• Assist in developing category growth plans, promotional strategies, campaign proposals, and operational playbooks.
• Collaborate with cross-functional teams, including seller management, creator/affiliate, campaign, product, governance, logistics, and marketing teams, to support project execution.
• Prepare business reports, project trackers, and presentation materials for internal reviews and leadership updates.
• Support ad hoc strategic projects related to category expansion, seller incubation, assortment optimization, and marketplace operations.

Requirements

• Currently pursuing a Bachelor's or Master's degree in Business, Economics, Marketing, Data Analytics, Statistics, E-commerce, or a related field.
• Strong interest in e-commerce, social commerce, marketplace operations, consumer products, and the TikTok ecosystem.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable business insights.
• Proficiency in Excel.
• Strong communication and collaboration skills, with the ability to work effectively in a cross-functional environment.
• Highly organized, detail-oriented, self-motivated, and able to manage multiple priorities in a fast-paced environment.

Preferred

• Prior internship experience in e-commerce, retail, marketplace, consulting, consumer goods, category management, business operations, or data analytics.
• Experience with SQL, Tableau, Power BI, or other data analysis and visualization tools.
• Familiarity with TikTok, creator economy, affiliate marketing, livestream commerce, or content-driven shopping behavior.
• Interest or experience in EBHV-related categories, including consumer electronics, smart devices, home improvement, automotive accessories, books/media, gaming, software, or virtual goods.
• Entrepreneurial mindset with strong ownership, curiosity, and willingness to learn in an ambiguous and high-growth environment.

Benefits

• Benefits may vary depending on the nature of employment and the country work location.
• Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
• Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
• Interns who are not working 100% remote may also be eligible for housing allowance.
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.