Casino Marketing Executive
Atlas Gaming Group
Henderson, NV (On-site)
$85K/yr - $95K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Casino Marketing Executive
Henderson, NV (On-site)
$85K/yr – $95K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
Job Summary
Own and drive the enterprise-wide marketing and player development roadmap, including budgeting, forecasting, and strategic planning, while leading customer acquisition, retention, loyalty, and VIP programs across multiple properties and coordinating with property leadership to align initiatives and develop teams.
Job Description
Responsibilities
- Develop and execute enterprise-wide marketing and player development strategies that drive gaming revenue and revenue growth.
- Lead budgeting, forecasting, and strategic planning for all marketing and player development activities.
- Lead customer acquisition, retention, loyalty, and VIP development initiatives across all properties.
- Establish promotional and reinvestment strategies based on measurable financial returns and customer profitability.
- Arrange, plan & execute player events & sponsorships
- Analyze and optimize performance through key metrics including ROI, ROPI, theoretical win, customer lifetime value, visitation frequency, and player worth.
- Oversee database marketing, CRM, loyalty programs, digital marketing, advertising, and special events.
- Create integrated campaigns that leverage lodging, restaurants, fuel, entertainment, and other amenities to increase gaming visitation and guest spend.
- Partner with property leaders to align marketing initiatives with operational and financial objectives.
- Build, mentor, and develop high-performing marketing and player development teams.
Requirements
- Bachelor's degree in marketing, Business Administration, Hospitality, Gaming Management, or related field.
- 5+ years of progressive casino marketing and player development leadership experience.
- Have familiarity with multiple casino operating systems.
- Proven success driving gaming revenue growth through data-driven marketing strategies.
- Extensive experience measuring promotional effectiveness and marketing ROI.
- Strong knowledge of casino loyalty systems, player tracking platforms, CRM tools, and customer analytics.
- Exceptional executive leadership, communication, and strategic planning skills.
- Multi-property gaming experience is strongly preferred.
DESIMONE GAMING INC
Railroad Pass Hotel, Casino & Travel Center - Ramada at Railroad Pass - The Pass Casino - Holiday Inn Express & Suites South Henderson - Atwell Suites at The Pass - Eldorado Travel Center Founded by Joseph DeSimone Jr. in 1996, First Federal Realty DeSimone provides real estate services in the Southern Nevada marketplace as a development, brokerage and real estate firm. In 2015, DeSimone added Casino Owner and Operator to his resume by purchasing the historic Railroad Pass Hotel and Casino in Henderson, Nevada, the nation's longest running casino. In January of 2017, DeSimone began construction on the Railroad Pass Travel Center in Henderson, NV. The Travel Center includes an 8,500 square foot convenience store with 20 Chevron fuel pumps, 7 diesel Semi-truck gas stations, 12 Tesla super charging stations, a truck scale, and a propane dispensing tank. There is parking for about 200 trucks, 30 recreational vehicles, and an expanded parking lot for cars.In December 2020, DeSimone purchased the historic Eldorado Casino from Boyd Gaming. The Pass Casino has been completely reimagined and joins the Railroad Pass in DeSimone's gaming portfolio. On April 1, 2021, DeSimone opened up The Pass Casino which brings increased gaming, dining and entertainment to Downtown Henderson at The Water Street District. In July 2021, DeSimone broke ground on a new hotel tower, the Holiday Inn Express & Suites South Henderson Boulder City and opened its doors in November 2022. In August 2023, DeSimone plans to open his newest truck stop, Eldorado Truck Stop & Travel Center, located just next to Good Fellow. This property will feature gaming, Sonic, Dunkin' Donuts, truck wash, laundry facilities & an industrial park. In 2024, Atwell Suites will accompany The Pass Casino.In August 2023, DeSimone will welcome the Eldorado Travel Center next door to the Good Fellow Road. Within Eldorado Pass, there will be a Sonic, Dunkin' Donuts, truck wash & more!
Salaries
Posted range
$85K/yr – $95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2 (10% of company)
Headcount Trend
Current headcount: ~20
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.