Responsibilities

• Conceptualize and produce compelling content for CASAS social media accounts, fostering active engagement with our audience.
• Contribute to ongoing photography and video-driven needs on social, to develop/edit/produce video and concepts.
• Ensure that all content aligns with CASAS and University guidelines to maintain brand consistency.
• Adhere to the established social media content calendar for timely post publication.
• Collaborate closely with other creative and university teams for social media assignments.
• Analyze social media metrics to assess performance and identify areas for improvement.
• Conduct research on competitor content and promotional strategies to glean insights into industry best practices.
• Contribute to special projects and events that enhance CASAS's marketing initiatives

Requirements

• Current Liberty University student in good standing with the University
• Able to work between 12-16 hours a week (between the hours of 8 a.m.-4:30 p.m., Monday through Friday)
• Possess a creative mindset, intellectual curiosity, and a desire to learn
• Able to give and receive creative feedback
• Understanding of social media platforms
• Professionalism to interact with department and university leaders
• Eligible for Federal Work Study, Work Assistant, or International Work Supplement (depending on position)

Preferred

• Knowledge of Adobe Creative Suite
• Understanding of social media management tools and methods
• Experience in social media content creation