Canna Social Marketing Specialist– Marketing Agency

Ferndale, MI (Hybrid)

Salary Not AvailableMid Level1+ years expOther

Posted 2 months ago

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Job Summary

Own the social content lifecycle for cannabis-focused brands, balancing calendar-driven posting with active community engagement across IG and FB.

  • Content & Community: Manage posting cadence, respond to followers, and nurture authentic conversations that grow audiences.
  • Creative Collaboration: Align with design and copy teams to deliver on-brand, high-performing content that resonates with Michigan cannabis audiences.
  • Client Engagement: Lead monthly updates, share fresh ideas, and ensure smooth handoffs from design to client to maintain momentum.

Job Description

Responsibilities

  • Own the content calendar & postings for multiple canna client accounts across IG & FB
  • Build actual communities, engage, respond, listen, and grow.
  • Collaborate with our creative team to plan and execute content that performs.
  • Lead monthly client communication: new campaigns, fresh ideas, brand alignment.
  • Maintain a consistent look, voice, and feel across every platform.
  • Oversee the handoff flow between design and clients to keep things moving.

Requirements

  • Trend-obsessed. You already know what's working before anyone tells you.
  • Strong copywriting instincts, punchy, brand-accurate, engaging
  • 1+ year managing social professionally
  • A portfolio or social pages you've curated
  • (no portfolio = no consideration, we need to see your work)
  • Great eye for visual composition and IG grid aesthetics
  • Comfortable with Michigan's cannabis culture, brands, and industry
  • Proficient in Instagram, Facebook.

Preferred

  • Can make your own reels
  • AI image generation experience
  • Graphic design skills Adobe, Photoshop, Illustrator
  • Know how to safely run canna ads on Meta

Benefits

  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance
Detroit Design House logo

Detroit Design House

Boutique Design and Marketing Agency specializing in creative design, social media management and print solutions for local businesses.

Founded in 2000
Ferndale, Michigan, USA
7 employees (5 in marketing)

Traffic Signals

Monthly Visitors
445
Traffic Source Mix
Search
35.8%
Direct
41.1%
Referral
12.5%
Social
8.6%
Paid
0.9%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
4 (57% of company)
Marketing Roles Posted (Last 30 Days)
1