Responsibilities

• Partner with Brand & Content, Product Marketing, and Sales teams to translate business objectives into integrated campaign strategies.
• Oversee campaign intake, prioritization, and planning, including audience segmentation, nurture strategy, and execution across Pardot and other marketing automation platforms.
• Ensure flawless campaign delivery, including campaign design and setup, Pardot form build, email journey orchestration, lead routing, QA, and post-launch monitoring.
• Develop and maintain standardized campaign frameworks, processes, and playbooks to improve operational efficiency, scalability, and campaign effectiveness.
• Oversee the campaign operations function and provide day-to-day guidance and support to the Senior Campaign Operations Specialist.
• Prioritize campaign requests and allocate workload to ensure timely delivery.
• Act as a player-coach—providing strategic direction while staying hands-on to support the function, foster shared ownership, and lead by example.
• Establish and reinforce best practices, operational rigor, and accountability across campaign operations.
• Foster a culture of accountability, continuous learning , knowledge sharing, and operational excellence.
• Own end-to-end campaign operations processes, identifying opportunities to streamline workflows, improve efficiency, and eliminate bottlenecks.

Requirements

• 7+ years of experience in B2B marketing operations, campaign management, or demand generation.
• Salesforce Account Engagement (Pardot) certification required, with hands-on experience using Salesforce CRM and related marketing technology tools.
• Proven experience leading campaign operations functions, including campaign intake, prioritization, workflow management, and execution in a high-volume environment.
• Strong understanding of lead management processes, including lead scoring, segmentation, routing, lifecycle management, and attribution.
• Experience developing and executing structured A/B testing programs to drive continuous experimentation, optimization, and insight generation across campaigns.
• Strong attention to detail and commitment to operational excellence.
• Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
• Experience with BI and analytics platforms, including the ability to translate data and insights into actionable recommendations and campaign optimizations.
• Excellent analytical, problem-solving, and communication skills, with the ability to influence cross-functional stakeholders.
• This role is open to candidates based in the United States, United Kingdom, or Lithuania, with core collaboration across global marketing and regional teams.

Preferred

• Experience working with global teams and supporting multi-region marketing programs preferred.
• Familiarity with Wrike, Feedotter, ZoomInfo, foreign exchange (FX), payments, or financial services is a plus.

Benefits

• Competitive salary
• Opportunity to earn a bonus (dependent on performance)
• Great career growth and development opportunities in a global organization
• Corporate benefits