Responsibilities

• Strategic Campaign Development: - Design and develop comprehensive, multi-channel marketing campaigns (e.g., digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical's target audience. - Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in education. - Collaborate with digital marketing, product marketing, and our reputation marketing teams to ensure alignment of campaign strategy and execution. Sales Partnership & Enablement: - Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives and span the journey from. - Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates spanning acquisition and expansion objectives. Campaign Execution & Management: - Lead all aspects of the end-to-end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations. - Manage campaign budgets, timelines, and resources effectively. - Ensure all marketing activities align with brand guidelines and regulatory requirements. - Partner with third parties to amplify the Siemens message when applicable. Performance Measurement & Optimization: - Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution. You’ll architect the annual metrics plan across funnel stages based on business objectives. - Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness. - Use of marketing analytics tools to track, analyze, and report on campaign performance, providing actionable insights. - Continuously test, learn, and optimize campaigns based on data-driven insights to improve return on investment and achieve targets. - Present regular performance reports and strategic recommendations to collaborators, including sales leadership and the CMO