Responsibilities

• Own integrated campaign strategy
• Identify the highest-value audiences, use cases, buying moments, and growth opportunities.
• Build campaign briefs that define the audience, objective, customer insight, message, creative direction, channel plan, offer, and success measures.
• Set campaign success measures before launch, including qualified pipeline, engagement, eligible-account adoption, and expansion indicators.
• Develop integrated creative campaigns that create and capture demand
• Create integrated campaign concepts that make Built’s value proposition compelling to Owners, Developers, and General Contractors.
• Develop messaging and content direction that speaks to customer pain points, desired outcomes, and in-market intent.
• Unify paid, owned, field, sales, and customer touchpoints into one cohesive campaign motion.
• Partner with Creative, Content, Growth, GTM Engineering, Events and ABM, and Communications to bring campaigns to market.
• Drive demand, adoption, and commercial results

Requirements

• 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles.
• Demonstrated ability to build and execute multi-channel campaigns that drive measurable business results.
• Strong creative instincts and an ability to turn customer insight into clear campaign ideas, messaging, and content direction.
• Comfort using performance data to evaluate campaign results, diagnose what is working, and recommend clear next steps.
• Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams.
• Strong project management skills and the ability to bring multiple contributors together around a clear plan.

Preferred

• Experience in construction, real estate, financial services, or vertical SaaS is a plus.

Benefits

• uncapped vacation
• medical, dental & vision insurance
• Robust compensation package, including equity in the form of stock options
• Learning Grant program to support ongoing professional development
• 401k with match and expedited vesting (US ONLY)
• Built’s total compensation package includes equity, market-current medical, dental and vision coverage, an unlimited PTO policy, and other benefits.