Campaign Marketing Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Los Angeles, CA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 5 weeks ago

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Job Summary

Own US market intelligence and cross-channel analysis to reveal demand shifts and inform merchandising; translate data into campaign optimization and scalable SOPs.

  • Lead market intelligence: track demographics, shopping behavior, category trends, and evolving style preferences to spot opportunities.
  • Orchestrate post-campaign analysis: review performance against objectives and turn insights into actionable optimization.
  • Own cross-functional execution: manage workstreams, document learnings, and refine SOPs for scalability.

Job Description

Responsibilities

  • Continuously monitor and synthesize U.S. market intelligence, including consumer demographics, shopping behaviors, category trends, and evolving style preferences.
  • Conduct research and data analysis across leading e-commerce platforms, DTC brands, and offline retail channels to identify shifts in consumer demand and emerging market opportunities.
  • Deliver category-level market analyses and actionable insights to support business growth, uncover localized assortment opportunities, and inform merchandising strategies.
  • Independently conduct post-campaign performance reviews by analyzing key business and marketing metrics against predefined objectives.
  • Translate data findings into actionable recommendations and optimization strategies to improve future campaign planning and execution.
  • Independently manage assigned workstreams in accordance with established SOPs, ensuring timely delivery and high-quality campaign launches through effective cross-functional collaboration.
  • Document execution learnings, best practices, and operational insights following campaign completion.
  • Contribute to the continuous refinement of SOPs and operational processes, driving greater scalability, efficiency, and organizational knowledge sharing.

Requirements

  • Currently pursuing an Bachelor's or Master's degree
  • Strong analytical skills and commercial acumen, with a solid understanding of key e-commerce metrics such as GMV, conversion rate, UV, and average order value (AOV). Ability to leverage data to identify market dynamics, emerging trends, and growth opportunities.
  • Excellent communication and cross-functional collaboration skills, with the ability to learn quickly, execute effectively, and drive projects independently in a fast-paced environment.
  • Fluent in English as a working language.
  • Strong visual sensibility and marketing intuition, with the ability to critically evaluate creative content, advertising, and brand communications.
  • Available to intern full-time (5 days per week) for a minimum of 4 consecutive months.
  • Successful candidates must be able to commit to at least 3 months long internship period.

Preferred

  • Proven working experience in platform marketing, campaign operations, performance marketing, e-commerce, or related fields is preferred.
  • Proficient in data analysis tools such as Excel and SQL. Experience in independently extracting, cleaning, analyzing, and visualizing data is a strong plus.
  • A strong preference for candidates familiar with the U.S. market.
  • Candidates with backgrounds in Statistics, Data Analytics, Marketing, E-commerce, Business, or related fields are preferred.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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