Responsibilities

• Execute end-to-end, time-bound lead generation campaigns (3–8 weeks) focused on momentum-building initiatives, asset launches, and industry moments.
• Orchestrate campaign launches by briefing creative, copy, and social teams for cohesive digital narratives.
• Serve as the primary architect for the webinar program, managing speaker recruitment and post-event routing.
• Monitor lead handoff between marketing campaigns and SDRs/sales, ensuring timely follow-up within SLAs.
• Develop and deliver Sales Enablement Kits for each campaign with email sequences and scripts.
• Provide execution support for long-term (6–12 month) segment GTM strategies and large-scale events.
• Partner with Marketing Ops and Paid Media to report on campaign KPIs and optimize tactics.
• Measure and analyze campaign effectiveness, making data-driven decisions to optimize performance.
• Assist in creating and maintaining marketing dashboards to track KPIs and impact.

Requirements

• 5+ years of experience managing large-scale campaigns for B2B companies in lead generation or agency settings.
• Strategic, data-driven approach to measure and optimize marketing campaigns for revenue growth.
• Extensive knowledge of marketing automation systems, preferably Hubspot.
• Ability to work independently across multiple marketing functions with minimal oversight.
• Effective communication in a fast-paced, global environment.
• Strong attention to detail, problem-solving skills, and analytical mindset.
• Proactively identifies opportunities to add value to job accomplishments.
• Strong project management skills.
• Highly motivated, self-starting nature.
• Minimal global travel may be required.

Benefits

• premium onsite experience featuring communal meals, recurring social events, and fully stocked workspaces—onsite
• Total Rewards: Competitive medical, vision, dental plans with company-offset premiums, 401k with match, and unlimited PTO