Responsibilities

• Own strategy and design of lifecycle campaigns across email, SMS, and IVR for patient and business (physician and referral source) audiences.
• Translate business, clinical, and patient goals into campaign architecture: segmentation logic, journey flows, triggers, channel cascade, and cadence, adapting tone and approach to the audience.
• Act as key contact for business stakeholders on assigned programs; understand program demand and shape requests into executable campaign designs.
• Manage day-to-day stakeholder communication: set realistic expectations on timelines and scope at intake, provide regular status updates through build and launch, and ensure stakeholders are never surprised by a delay, scope change, or performance result.
• Proactively communicate tradeoffs when requests exceed capacity or timelines; bring stakeholders options, not just constraints.
• Design suppression, frequency, and consent governance into every campaign from the start, not as a post-build check.
• Provide a strategic point of view on which campaigns should exist and how they connect across the audience journey, not just how to execute requests as received.
• Produce build-ready campaign specifications for the CRM Technical and Operations team: audience definitions, entry and exit criteria, data extension requirements, personalization logic, content requirements, and channel-level configuration details.
• Own the “ready for CRM” standard at the campaign level: no campaign enters the build queue without documented acceptance criteria, data needs, and dependencies.
• Partner with solutions architects during build to resolve specification questions, review configurations against intent, and keep campaigns on scope.

Requirements

• Bachelor’s degree required.
• 5 to 7 years of experience in CRM, lifecycle, or campaign strategy with direct ownership of journey design.
• Working fluency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio; able to write specifications a technical team can build from without translation.
• Hands-on segmentation experience, ideally with a CDP (Salesforce Data Cloud preferred); comfortable defining audience logic, data requirements, and entry criteria.
• Strong understanding of email and SMS compliance: consent management, suppression, deliverability, CAN-SPAM, TCPA.
• Experience working with technical delivery teams in an agile framework; able to write acceptance criteria, participate in UAT, and manage campaign scope through build.
• Experience defining and reporting on campaign success metrics; comfortable with performance data and optimization decisions.
• Strong stakeholder management skills: track record of setting and holding expectations with business partners, communicating status proactively, and navigating competing priorities without escalation.
• Experience writing BRDs or equivalent requirements documentation for technical delivery teams.
• Strong writing skills; able to draft creative briefs and perform light copywriting across email and SMS.

Preferred

• Healthcare experience preferred.
• Experience across both consumer and B2B or professional audiences preferred; comfort designing campaigns for healthcare providers or referral channels is a plus.

Benefits

• What We’ll Provide: More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings. - Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out - Support for you and your family: Family resources, EAP counseling sessions, access Headspace ® , backup child and elder care, maternity/paternity leave and more - Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.
• Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits.