Responsibilities

• Execute Digital Marketing Campaigns
• Create and project manage the development and optimization of onsite and in-app marketing programs that convert anonymous site visitors into registered users and registered users into paid subscribers
• Convert anonymous site visitors into known users
• Newsletter list growth
• Free-app downloads
• Upsell from free-app users into paid subscribers
• Gating strategy
• Coordinate deployment and monitoring of onsite and in-app campaigns
• Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution
• Campaign Operations: Coordinate campaign assets, timelines, dependencies, and launch readiness across multiple teams

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field
• 3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition
• Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking
• Knowledge of onsite targeting/segmentation and campaign optimization
• Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar
• Analytical proficiency in reviewing performance data and making recommendations
• High level of organization and attention to detail, with experience managing multiple priorities
• Excellent written and verbal communication skills
• Comfort working in a highly matrixed, cross-functional environment
• Travel 5%

Preferred

• Experience with additional onsite/in-app marketing platforms and experimentation tools
• Ability to translate conversion strategy into compelling user experiences

Benefits

• Medical, dental, vision, prescription drug coverage
• Unlimited paid time off (PTO)
• Generous 401K savings plan with a company match
• Tuition reimbursement
• Adoption or surrogate assistance
• Donation matching
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Life insurance and supplemental coverage