Responsibilities

• Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video
• Write clear, engaging, and on-brand copy tailored to platform and audience
• Manage production timelines and creative resources (designers, video producers, creators)
• Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary
• Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, YouTube, and TikTok, including hands-on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance
• Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients
• Collaborate with the social team on new sellable franchises and series
• Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns

Requirements

• Strong working knowledge of paid social platforms, ad formats, and ad manager tools, with experience managing campaigns in partnership with senior stakeholders
• Deep understanding of the social media landscape, trends, and how brands activate on social
• Excellent writing skills with the ability to tailor copy by platform and audience
• Strong attention to detail, project management, collaboration, and creative production skills
• Minimum of 5 years of content production and campaign management experience, including hands-on experience with paid social
• Experience working at a media publisher or agency preferred; parenting category experience a plus
• Proficiency with project management tools, including Asana, is a plus

Benefits

• comprehensive medical, dental and vision coverage, as well as life and disability benefits
• Flexible Spending Accounts (FSAs)
• a 401(k) with company match, and an Employee Stock Purchase Plan
• Flexible Time Off, Volunteer Time Off and paid holidays
• family building and caregiving support and generous Family Care and Parental leave
• Fitness Reimbursement and access to wellness programs