Responsibilities

• Lead cross-functional campaign execution, from concept to delivery, for both special brand projects and feature-led programs
• Partner with Creative to generate out-of-the-box brand marketing concepts, breaking from the industry mold and encouraging blue sky thinking
• Partner with Product Marketing to develop strategies that translate product value into meaningful narratives for the target audience of each activation or campaign
• Partner with Growth Marketing to define the right mix of content, media, and channels to reach each segment effectively
• Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders
• Integrate brand and performance media buying from planning through delivery and reporting
• Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs
• Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts

Requirements

• 8+ years of experience in integrated or brand marketing, preferably in AI or tech, with proven success leading complex projects to fruition
• Idea catalyst: You bring a concept-led approach and an opinionated point of view, sparking, shaping, and shepherding breakthrough concepts until they’re undeniable
• AI fluency: You have deep, first-hand experience experimenting with new AI tools, and are passionate about staying on top of fast-moving industry trends
• Speed: You bias towards action and operate with ambition, creating processes that help cross-functional teams do the same
• GTM expert: You have strong understanding of and passion for go-to-market planning, messaging, and storytelling for brand-driven campaigns
• Collaborative: People on the projects you lead become the best versions of themselves by working with you, across product, creative, and data teams
• Order agent: You possess strong organizational and analytical skills, with the ability to balance multiple work streams and deadlines at once while iterating for improvement

Preferred

• Familiarity with hybrid audience targeting
• Experience supporting global and/or regionalized campaigns
• Experience using Notion—both personally and professionally