Campaign Manager, Attendee

Responsibilities

• Translate the attendee marketing strategy into detailed campaign briefs that outline objectives, target audiences, messaging frameworks, and channel recommendations.
• Develop tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
• Provide strategic direction on campaign frameworks, ensuring alignment with attendee value propositions and resonance with key audience segments.
• Collaborate with the Product Marketing Manager to ensure campaign plans reflect the broader attendee marketing strategy and strategic goals.
• Run the agile marketing hub for the pillar as hub master, ensuring effective sprint planning cycles & collaborating with the hub engagement managers with the Marketing Performance & Creative Centre of Excellence.
• Identify and recommend the most effective channels for attendee acquisition and engagement, ensuring alignment with audience preferences and event objectives.
• Provide guidance on channel mix strategies to maximize attendee registration, engagement, and retention.
• Embed insights from marketing analytics and performance reporting into channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.
• Partner with the Attendee Hub team members and Centres of Excellence to deliver and execute campaigns, providing a cohesive campaign plan and briefing.
• Collaborate with the product marketing manager and comms planner to ensure campaign messaging is consistent, compelling, and aligned with attendee value propositions.

Requirements

• Proven experience in campaign management, with expertise in briefing and planning integrated attendee marketing campaigns across multiple channels.
• Strong ability to translate attendee marketing strategies into detailed campaign plans that deliver measurable results.
• Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign planning and optimization.
• Excellent collaboration skills, with experience working closely with cross-functional teams, including content, operations, and sales.
• Exceptional organizational and strategic planning skills, with the ability to manage multiple campaign briefs simultaneously.
• Strong analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making and pivot strategies.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Proven experience and/or understanding of the principles and ways of working with agile marketing.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world