Responsibilities

• Campaign Strategy & Go-to-Market
• Adapt and localise integrated demand generation campaigns for AMER & EMEA that align Product Marketing, Content, Digital Marketing, Events, Partnerships, Lifecycle and Sales into coordinated buying experiences.
• Lead regional campaign planning from concept through launch, defining campaign strategy, target audiences, messaging direction, key campaign assets, regional adaptations and success measures.
• Partner with cross-functional teams to ensure regional campaigns are launched effectively across digital, content, events, partner, and sales touchpoints.
• Continuously identify opportunities to improve campaign effectiveness, scalability and commercial impact.
• Regional Market Expertise
• Develop deep expertise in the accounting, tax and professional services industries across AMER & EMEA, ensuring campaigns reflect regional customer needs, buying behaviours, industry trends and market opportunities.
• Leverage these insights to regionalise global campaigns while maintaining consistency with Ignition's global go-to-market strategy.
• Partner closely with Sales to continuously refine campaign priorities based on customer and market feedback.
• Campaign Asset Strategy

Requirements

• 5+ years' experience in B2B SaaS Demand Generation, Integrated Marketing or Field Marketing.
• Demonstrated experience developing integrated marketing campaigns across multiple channels.
• Strong project management skills with the ability to coordinate multiple stakeholders, priorities and deadlines.
• Excellent stakeholder management, communication and collaboration skills.
• Strong commercial mindset with the ability to balance strategic thinking and execution.
• Experience partnering closely with Sales and cross-functional marketing teams.
• Experience using marketing automation platforms such as HubSpot.
• Comfortable leveraging AI tools to improve marketing effectiveness.

Preferred

• Experience marketing to accounting, tax or professional services firms.
• Experience developing campaigns for SMB audiences.
• Experience working across multiple countries or regions.