Responsibilities

• Plan and execute integrated demand generation campaigns across digital, email, events, and webinar channels
• Own email marketing and nurture programs including build, test, optimize, and report on performance
• Drive webinar promotion from concept through post-event follow-up, in coordination with content and product marketing
• Activate event campaigns including pre-show outreach, on-site engagement, and post-event lead follow-through
• Manage marketing automation platform execution including workflows, segmentation, lead scoring, and routing
• Build and maintain campaign reporting dashboards to track performance, pipeline contribution, and optimization opportunities
• Partner closely with sa les to ensure lead handoff quality, SLA adherence, and feedback loops are in place
• Coordinate with product marketing to ensure campaign messaging and assets are on-brand and persona-relevant

Requirements

• 3–5 years of experience in campaign marketing, demand generation, or digital marketing at a B2B start-up company
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or equivalent)
• Proven ability to manage multiple campaigns simultaneously with strong attention to detail and deadlines
• Analytical mindset with comfortable pulling reports, interpreting data, and making optimization decisions
• Strong cross-functional collaborator with experience working alongside sa les and marketing teams
• Comfortable operating in an early-stage, fast-moving environment where you're building process, not just following it
• Must be located in the United States; this is a remote role open to candidates across all U.S. time zones

Preferred

• Experience in AI, SaaS, data analytics, or enterprise technology marketing
• Experience supporting field events and trade show campaign activation
• Knowledge of CRM platforms, particularly Hubspot, and how marketing and sales data connect
• Experience building campaign reporting frameworks from scratch

Benefits

• Comprehensive medical, dental, and vision coverage (80% employer-paid)
• 401(k) plan with company match
• Unlimited PTO policy with 10 days minimum
• 11 paid company holidays