Responsibilities

• Advise marketing teams regarding available data for campaigns.
• Uses available data sources including ZoomInfo and D365 Sales to build, deliver, and optimize audience lists to support marketing campaigns.
• Analyze, clean, and format data to ensure seamless integration into campaign workflows.
• Support accurate event-related CRM activity tracking to improve visibility into seller engagement, campaign impact, and follow-up activity.
• Operate within applicable data privacy and security standards, developing familiarity with relevant requirements and applying them consistently across audience-building and campaign support activities.
• Support documentation and process updates to ensure clarity and consistency.
• Provide training to new team members on current and evolving processes.
• Support sellers in using sales technology, including onboarding to the sales engagement platform, and providing guidance on CRM event tracking processes
• Collaborate with campaign stakeholders to refine data needs and recommend adjustments based on performance trends.

Requirements

• BA in Marketing, Business or related fields required
• 3–5 years of experience in marketing data operations, marketing technology, or campaign execution.
• Experience managing data processes in a CRM or marketing automation environment.
• Demonstrated success managing assigned projects and delivering results in deadline-driven settings.
• Exposure to business intelligence reporting and marketing performance metrics.

Preferred

• Experience in a professional services environment is a plus.

Benefits

• Our Benefits: Your exceptional people experience starts here. At Crowe, we know that great people are what makes a great firm. We care about our people and offer employees a comprehensive total rewards package. Learn more about what working at Crowe can mean for you!