Campaign Coordinator

San Jose, CA (On-site)

$86K/yr – $163K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end personalization workflow from requirements to production incidents, leading campaigns, experiments, and monitoring while coordinating with PMs, partners, and engineering.

  • Own runbooks and incident responses
  • Build and optimize personalization campaigns and experiments
  • Monitor live campaigns and triage incidents

Job Description

Responsibilities

  • Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads.
  • Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency
  • Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys
  • Build campaigns to deliver personalized content experiences to a global customer base
  • Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy
  • Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage
  • Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams
  • Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations
  • Participate in on-call rotations within defined SLA windows
  • Maintain runbooks, incident playbooks, test cases, and operational documentation

Requirements

  • 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms
  • Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely)
  • Understanding of personalization, audience segmentation, and A/B testing
  • Incident management, SLA adherence, and on-call support experience
  • Splunk proficiency: dashboards, SQL queries, alert configuration
  • JSON and REST API validation; Postbuster or Postman
  • Familiarity with web technologies (HTML, JavaScript)
  • Bachelor’s degree in a relevant field or equivalent practical experience.

Preferred

  • Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics)
  • Headless CMS architectures and content delivery frameworks
  • SQL and analytics debugging
  • Test automation frameworks or scripting
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Adobe

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Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Founded in 1982
San Jose, CA, US
40K employees (5,864 in marketing)
81% recommend to a friend
88% CEO approval

Salaries

Posted range

$86K/yr – $163K/yr

Taken straight from the job posting.

See all Adobe salaries

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Series Unknown, 41 years ago

Funding History

  • Oct 1984
    Series Unknown • $2.5M

Traffic Signals

Monthly Visitors
315.2M
Monthly Google Ads Budget
$7.2M
Traffic Source Mix
Search
33.8%
Direct
58.6%
Referral
6.1%
Social
0.4%
Paid
1%

Headcount Trend

Current headcount: ~41.4K

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Campaign Coordinator

Adobe · San Jose, CA · On-site