Campaign Activation Manager at Carhartt | Dearborn, MI

Carhartt

Campaign Activation Manager

Dearborn, MI (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing campaigns across Carhartt’s channels, aligning brand storytelling with product priorities and launches.

Own end-to-end integrated campaigns from concept to wrap-up across channels.
Must-have: 7+ years delivering multichannel campaigns with cross-functional stakeholders.
Standout: proven ability to align brand storytelling with product priorities at scale.

Job Description

Responsibilities

Build integrated marketing plans that align with Carhartt’s seasonal strategies, product priorities, and brand storytelling.
Lead campaign planning sessions across Brand, Product Marketing, Media, Retail, eComm, and Creative.
Ensure briefs, channel strategies, and creative concepts all ladder up to a cohesive consumer experience.
Partner with internal teams to ensure each campaign reflects Carhartt’s brand values and consumer insights.
Serve as the central connector across Marketing, Product, Retail, PR, Social, CRM, Carhartt.com, and external agencies.
Drive alignment on messaging, audience targeting, timing, and channel execution
Maintain alignment with brand product teams to support key product stories and seasonal priorities.
Foster a collaborative spirit, living Carhartt’s value of “Act Like You Own It.”
Manage the full campaign lifecycle—from concept through execution and wrap-up.
Maintain timelines, status reports, asset trackers, and calendars.

Carhartt

3.9 Glassdoor

Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. Established in Detroit in 1889, our corporate headquarters is today located in Dearborn, Michigan and our U.S. facilities are located in Kentucky and Tennessee. We have company-owned retail locations throughout the U.S. and our flagship store is located in Midtown, Detroit. We are proud to be making best-in-class apparel for the active worker. Our work environment is friendly, business casual, family oriented and welcoming to all. Our dedication to quality is not only reflected in our products but also in our people. At Carhartt, we are committed to providing our consumer with a brand they can trust and depend on, our associates with career challenges and rewards and our communities with support and assistance.“I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees.- Hamilton Carhartt ”Carhartt. Outworking them all since 1889

Founded in 1900

Dearborn, Michigan, USA

3K employees (285 in marketing)

www.carhartt.com

71% recommend to a friend

89% CEO approval