Responsibilities

• Support the execution of integrated marketing campaigns across channels
• Partner with sales and client teams to improve lead flow, follow-up, and conversion processes
• Track and analyze performance across campaigns and channels to identify opportunities for improvement
• Help maintain and optimize systems that support marketing and revenue operations (e.g., CRM, marketing automation tools)
• Build reports and dashboards to provide visibility into pipeline, campaign performance, and ROI
• Identify process gaps across campaign execution, lead management, and attribution, and recommend improvements
• Contribute to testing and experimentation efforts to improve engagement, conversion, and retention
• Take ownership of key workstreams and proactively identify opportunities to improve outcomes
• Use AI tools to accelerate campaign development, testing, and optimization (e.g., copy generation, segmentation, personalization)
• Identify opportunities to automate manual marketing and revenue workflows using AI and existing platform capabilities
• Partner with teams to enhance lead scoring, targeting, and lifecycle marketing using tools such as HubSpot
• Experiment with AI-driven approaches to improve conversion, engagement, and pipeline velocity
• Help define best practices for responsible and effective AI usage across marketing and revenue teams

Requirements

• Bachelor’s degree
• 2–4 years of experience in digital marketing, business operations, revenue operations, consulting, or sales enablement, preferably in a B2B environment
• Experience working across teams on growth, go-to-market, or strategy initiatives
• Entrepreneurial spirit; track record of managing initiatives from conception to execution
• Familiarity with marketing and sales workflows in a B2B environment

Preferred

• Experience with CRM or marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
• Strong analytical skills (Excel/Google Sheets; bonus for BI tools)
• Exposure to sales, marketing, or client success workflows
• Interest in improving processes and building scalable systems
• Experience using or experimenting with AI tools (e.g., ChatGPT, Copilot, Gemini) to improve productivity or workflows