Responsibilities

• Own day-to-day management of Amex Business organic social channels, including publishing, feed curation, content pacing, and community management to support enterprise marketing priorities.
• Execute social-first content and campaign strategies across LinkedIn, Instagram, Facebook, and emerging platforms that support key business initiatives and product launches.
• Partner with Product, Brand, Go to Market, Enterprise Social, and agency partners to support the execution of product launches, campaigns, and heat moments through organic social.
• Collaborate with agency partners across content development, creative execution, community management, and reporting to ensure high-quality execution and continuous optimization.
• Lead the end-to-end social content approval process by coordinating cross-functional reviews, managing approval workflows, and ensuring content is published efficiently while meeting governance requirements and business timelines.
• Monitor channel performance, develop recurring reporting, and translate performance insights into actionable content and channel recommendations that improve audience engagement and support ongoing optimization.
• Identify opportunities to optimize content strategy based on audience behavior, platform best practices, competitive activity, and emerging social trends.
• Support ongoing social planning and intake processes by maintaining visibility into upcoming business priorities and ensuring timely execution across the editorial calendar.
• Ensure all social content complies with brand standards, compliance requirements, and reputational risk guidelines prior to publication

Requirements

• 3+ years of relevant experience in social media, digital marketing, content strategy, or related marketing fields.
• Strong understanding of social media platforms, including experience supporting brand social channels and knowledge of platform best practices. • Experience developing social content and supporting integrated marketing campaigns for B2B, small business, or enterprise audiences preferred.
• Strong analytical skills, with the ability to interpret performance data, identify actionable insights, and translate learnings into recommendations that improve content and channel performance.
• Highly organized with the ability to manage multiple projects and priorities in a fastpaced, highly matrixed environment.
• Excellent written and verbal communication skills. • Collaborative marketer with strong relationship-building skills and experience working across cross-functional teams and agency partners.
• Curious and proactive with an interest in emerging social trends, audience behaviors, and evolving platform capabilities