Responsibilities

• Leads category‑driven demand creation through end‑to‑end campaign strategy, development, and execution across all consumer touchpoints.
• Sits at the center of content, creative, partnerships, and communications and ensures that every activation reinforces brand strategy, drives measurable business growth, and meets the organization’s standards for quality, governance, and operational excellence.
• Oversees the content creation engine, manages day‑to‑day agency relationships, leads brand social and communications strategy, and shapes the brand’s partnership ecosystem.
• Drives clarity, creative excellence, and executional rigor across marketing activation workstreams while stewarding budgets, compliance, and performance results.
• Lead integrated end to end (E2E) campaign strategy, development, and execution across all touchpoints.
• Serve as the primary day to day lead for creative and account agencies, overseeing CPS, reporting, and reviews.
• Create, pitch, and secure funding for activation ideas aligned to brand equity.
• Ensure 100% sufficiency of media and eContent needs.
• Oversee the production pipeline for creative, copy, video, social, and digital asset development.
• Lead weekly and quarterly content roadmaps aligned with media plans.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field preferred.
• 10+ years in brand management, integrated marketing, creative strategy, or related roles.
• Experience leading cross‑channel campaign development and content production.
• Demonstrated ability to develop big ideas and translate strategy into execution.
• Strong understanding of digital, social, and creator ecosystems.
• Proven ability to influence stakeholders and secure funding for strategic initiatives.
• Strong project management, budget management, and operational discipline.
• Experience managing agencies, creative partners, and cross‑functional teams.

Preferred

Benefits

• - Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• - Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• - Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• - Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities