Business Development and Marketing Manager

Atlanta, GA (On-site)

$125K/yr – $200K/yrManager7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the strategic office of growth and market positioning for transactional law practices, turning market intel into client- and matter-generating moves and reinforcing leadership alignment.

  • Practice leadership alignment and client-development plays across Private Equity, M&A, and VC with cross-functional collaboration.
  • RFP, pitch strategy and materials development plus pipeline-tracking to win targeted opportunities.
  • Market intelligence and external visibility via trend monitoring, competitor activity, and client-facing events and executive communications.

Job Description

Responsibilities

  • Advise Practice Group Leaders and Shareholders on growth opportunities, market positioning, competitive differentiation, and client development strategies, both independently and in partnership with the Senior Department Marketing Manager.
  • Identify opportunities to expand existing client relationships through cross-selling and interdisciplinary collaboration.
  • Support Shareholders in the development of individual business development plans.
  • Support strategic planning initiatives and practice retreats.
  • Facilitate strategic discussions with Practice Group Leaders to ensure investments are in support of and aligned with practice priorities.
  • Lead RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
  • Monitor and analyze legal and business market trends impacting Private Equity, M&A, Venture Capital, Capital Markets, and Corporate clients, translating insights into opportunities.
  • Analyze competitor activity, league tables, market share, deal trends, and lateral movements to assess our market position and that of our competition.
  • Ensure practice-specific marketing and external content is compelling, accurate, and kept up to date (practice group pages, attorney bios, pitch and proposal materials).
  • Lead the development, execution, and follow-up of practice-focused internal and client-facing events, with support from the firm-wide events team (including supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.)

Requirements

  • Bachelor’s degree.
  • 7-10 years or more of relevant work experience in legal (Am Law preferred) or other professional services industry.
  • Legal marketing experience supporting Private Equity, M&A, Venture Capital, Securities, or Corporate transactional practices strongly preferred.
  • Experience developing and implementing practice-level business development strategies that support revenue growth.
  • Exceptional executive presence and the ability to partner successfully with senior stakeholders.
  • Strong financial and business acumen with the ability to interpret market, competitive, and client data.
  • Proven leadership managing and collaborating on high-impact initiatives across multiple stakeholder groups.
  • Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
  • Highly organized, analytical, and results-oriented professional with excellent project management and problem-solving skills, sound judgment, and a collaborative, client-service-focused approach, demonstrating accountability, adaptability, innovation, and commitment to operational excellence.
  • Demonstrated client service excellence.

Nice to Have

    Benefits

    • Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.
    Polsinelli logo

    Polsinelli

    Polsinelli is an Am Law 100 firm with more than 1,200 attorneys in over 25 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California

    Founded in 1972
    USA
    2.2K employees (57 in marketing)

    Traffic Signals

    Monthly Visitors
    53.2K
    Traffic Source Mix
    Search
    52.9%
    Direct
    42.3%
    Referral
    4.1%
    Social
    0.4%
    Paid
    0.3%

    Headcount Trend

    Current headcount: ~2.2K

    Marketing Team

    Marketing Team Size
    48 (2% of company)
    Median Career Experience
    13 years
    Median Tenure
    4.4 years
    Marketing Roles Posted (Last 30 Days)
    2

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