Responsibilities

• Build and maintain relationships with physicians, orthopedic surgeons, and other referral sources in Westchester
• Coordinate and run in-office in-services and lunch-and-learns at physician practices
• Community relationships- cross events with other companies, sourcing events and executing and helping with setting them up and staffing
• Manage and optimize our Meta Ads (Facebook & Instagram) campaigns — audiences, creatives, budgets, A/B tests
• Manage Google Ads (Search + Local Service Ads) — keywords, call tracking, negative keywords, performance
• Send weekly affiliate and partner outreach emails
• Track and report on KPIs weekly — cost per lead, CACO, conversion rates, MD contacts
• Travel between Westchester offices as needed

Requirements

• Hands-on experience with Meta Ads Manager — you've actually built and optimized campaigns, not just boosted posts
• Working knowledge of Google Ads — search campaigns, conversion tracking, call reporting
• CRM experience (GoHighLevel, HubSpot, or similar)
• Strong written communication skills — you can write a professional outreach email without it being reviewed
• Self-directed and organized — you don\'t need daily hand-holding to get things done
• Able to travel between our Westchester offices (Ardsley, Briarcliff Manor, Peekskill)

Preferred

• Healthcare marketing or B2B sales experience