Business Development Manager, Brand Partnerships

New York City, NY (Hybrid)

$70K/yr – $75K/yrMid Level4+ years expFull time

Posted 4 hrs ago

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Job Summary

Own end-to-end brand partnerships from prospecting to signed agreements, building senior-level relationships, negotiating terms, and coordinating activation across AKA’s portfolio.

  • Lead negotiations and contract terms
  • Develop outbound strategies and identify new opportunities
  • Close new partnership opportunities to contribute to revenue goals

Job Description

Responsibilities

  • Proactively identify and develop new brand partnership opportunities across AKA’s portfolio, leveraging your established network and proactive outreach
  • Build relationships with senior brand marketing decision-makers and manage opportunities from initial conversation through signed agreement
  • Lead partnership negotiations end-to-end: structure, terms, financial value, and contracting, in coordination with finance
  • Develop and negotiate creative, mutually beneficial partnerships that align brand objectives with the right opportunities across AKA’s portfolio
  • Determine the right model for each opportunity: sponsorship, two-way partnership, or promotion, based on commercial value exchange
  • Partner closely with the Head of Brand & Talent Partnerships and internal teams to develop outbound strategies and identify new categories and prospects
  • Serve as a point of contact for brand partners (VP/CMO level and above), separate from day-to-day show servicing
  • Contribute toward annual partnership revenue goals by developing and closing new partnership opportunities
  • Ensure signed partnerships are seamlessly transitioned to the relevant Partnership Manager and Group Account Director for activation and delivery

Requirements

  • 4-6 years of experience in brand partnerships, corporate sponsorship sales, or brand marketing with direct P&L or revenue accountability
  • An existing network of brand marketing, sponsorship, and partnership contacts, with a demonstrated ability to convert relationships into strategic business opportunities. A proven track record independently originating and closing significant partnership or sponsorship deals, start to finish.
  • Strong commercial negotiation skills — comfortable structuring and defending deal terms.
  • Self-motivated with a proactive approach to networking, relationship building, and business development.

Preferred

  • Arts, entertainment, or theatre experience is a plus, but not required

Benefits

  • Comprehensive healthcare & dental: 100% employer-paid for employees
  • Generous PTO policy plus ½-day Summer Fridays to make the most of sunny days
  • Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
  • Continuous growth & learning: Annual Training & Development fund to sharpen your skills
  • Financial wellness perks: Student loan repayment or tuition assistance based on tenure
  • Paid parental leave: Up to 12 weeks to support growing families
  • Sabbatical opportunities: Recharge and return inspired with paid time off for long-term employees
  • A pet-friendly office: because great ideas come with great company
AKA US logo

AKA US

We’re a fully integrated creative and media agency born out of the world of culture and entertainment.We combine the art of design and storytelling with the science of data and technology to respond to the complex challenges brands face in today's fragmented landscape.Our work is about your audience and what gets them going. It’s about big ideas and real results. In real time.In a nutshell, we put the entertainment in advertising—creating experiences, brands, content, and campaigns that people actually seek out, enjoy, and share.

Founded in 2008
USA
270 employees (95 in marketing)

Traffic Signals

Monthly Visitors
8.3K
Traffic Source Mix
Search
32.9%
Direct
51%
Referral
7.5%
Social
7.1%
Paid
1.2%

Headcount Trend

Current headcount: ~270

Marketing Team

Marketing Team Size
63 (23% of company)
Median Career Experience
6 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
2