
Business Development Executive
Cardwell Beach
Clifton, NJ (Remote)
USA (Remote)
Posted 7 weeks ago
The other 99% submit and hope. You're about to do something different.
You Have Been in the Room When a Name Changed Everything.
Now Come Work With the People Who Made the Name.
Brand Acumen is looking for a Commission Business Development Executive who understands that what we do is not naming. It is the creation of commercial and cultural value through language at the highest level of precision and intention the market offers.
We named Remicade. Opdivo. Elevidys. FreeStyle Libre. Samsung Galaxy. Chase Sapphire. Thunderbolt. Infineon. Baja Blast. Honda Element. SeaRAM.
These are not credentials. They are proof that the right name, built on the right thinking, delivered at the right moment, changes the trajectory of a product, a company, and sometimes an entire category. One hundred billion dollars in cumulative pharmaceutical sales. The world's leading continuous glucose monitor. The most recognized sub-brand in mobile technology. The most coveted credit card in America. A weapons system protecting naval vessels on every ocean on earth.
We are not looking for someone who sells agency services. We are looking for someone who sells conviction.
The Role
You will be responsible for identifying, cultivating, and converting senior relationships within Global 1000 companies, specifically within Innovation, Marketing, and New Product Introduction functions. The people who commission the work that matters most and who understand the difference between a naming firm and a naming firm that has done this at this level.
You will build and manage a pipeline of pharmaceutical, biotechnology, technology, consumer, and defense sector clients across North America, Europe, and Asia. You will represent Brand Acumen in conversations where the stakes are high, the decision-makers are sophisticated, and the difference between winning and losing the engagement comes down to whether the person across the table believes you understand what they are actually trying to accomplish.
You will work directly with Brand Acumen's founder and CEO, with full access to the portfolio, the thinking, the methodology, and the naming stories that constitute the most compelling business development collateral in the industry.
This is a virtual role. Location is open. The right candidate is where the right candidate is.
What You Will Do
Identify and pursue senior decision-makers within Global 1000 companies in pharmaceutical, biotechnology, medical device, technology, consumer goods, financial services, and defense sectors, with particular focus on VP and C-suite level contacts in Innovation, Brand, Marketing, and New Product Introduction.
Build genuine long-term relationships with senior marketing leaders, heads of commercial, global brand directors, and new product introduction teams at target companies and at the major agency of record networks that commission naming work on behalf of their clients.
Develop and execute a systematic outreach strategy that leverages Brand Acumen's extraordinary portfolio of naming outcomes to open doors that credentials decks alone cannot open.
Qualify opportunities with precision, identifying the naming engagements where Brand Acumen's depth and track record represent a genuinely differentiated offering and focusing energy on the pursuits worth winning.
Collaborate with the CEO on pitch strategy, proposal development, and client presentations, bringing commercial intelligence and relationship context to engagements where the creative and intellectual work will close the business.
Represent Brand Acumen at industry conferences, client events, and professional gatherings in pharmaceutical, technology, and consumer categories where senior decision-makers are present and accessible.
Build and maintain a disciplined CRM practice that keeps relationships warm, tracks opportunities accurately, and ensures that no senior contact from any previous Brand Acumen engagement goes dormant.
What You Will Earn
We believe in transparency. Here is what the numbers actually look like.
Our Business Development Executives average $105,975 in total first year compensation, generated against approximately $706,000 in first year revenue production. This is not a projected figure or an optimistic scenario. It is what our people actually earn in year one when they do the work the role requires.
The commission compensation structure rewards the quality and scale of clients converted, not simply activity metrics. You are paid for outcomes because outcomes are what this business runs on.
For the right candidate, the opportunity does not stop there. Brand Acumen is a growing practice with global ambitions and a portfolio that opens doors most agencies cannot reach. A management role, with the expanded compensation, team leadership responsibility, and strategic influence that comes with it, can present itself as early as eighteen months for the executive who demonstrates the commercial instincts, relationship depth, and strategic thinking the role demands.
This is not a lateral move. It is a platform.
Who You Are
You have spent meaningful time inside or adjacent to Global 1000 companies in pharmaceutical, biotechnology, technology, or consumer categories. You understand how decisions get made in large organizations and you know which title actually controls the naming budget and which title only thinks it does.
You have sold professional services, brand strategy, consulting, or agency work at the senior level and you know the difference between a prospect who is genuinely interested and a prospect who is managing you. You close.
You are intellectually serious. You will be representing a body of work and a philosophy of naming that operates at a level of depth and precision that most people in marketing have never encountered. You need to understand it, believe in it, and be able to articulate it in a conversation with a Chief Marketing Officer who has heard every agency pitch that exists and is waiting to hear something different.
You are comfortable with a long sales cycle. Pharmaceutical naming engagements do not close in thirty days. Technology naming engagements do not always begin when you expect them to. You build relationships with patience and discipline and you are still there when the moment arrives.
You are genuinely global in your thinking and your network. The clients we want to reach are in New York, San Francisco, London, Basel, Tokyo, Seoul, and Frankfurt. You understand how to build and maintain relationships across cultures, time zones, and organizational structures that do not all look like American corporate hierarchies.
You are not looking for a role. You are looking for the right role. You have probably passed on opportunities that were not worth your time because you understood that what you brought to the table deserved a better stage than the one being offered.
This is that stage.
What Brand Acumen Offers
A portfolio that is the most compelling business development tool in the naming industry and a CEO who will put it fully in your hands.
A first year total compensation averaging $105,975, with clear and transparent performance incentives tied to revenue production at the level the role is designed to generate.
A defined path to management responsibility available as early as eighteen months for the executive who earns it.
Complete location flexibility. This is a virtual role with no geographic restriction. You work where you work best.
Direct access to the founder and full collaboration on strategy, pitching, and client development at every stage of the engagement cycle.
The opportunity to represent work that has genuinely changed industries, saved lives, built cultural institutions, and generated commercial outcomes that most people in this business will never get close to.
To Apply
We are not conducting a conventional search. We are looking for one person. If you have read this far and recognized yourself in it, reach out directly.
Send a note (william.smith@brandacumenstudios.com) to Brand Acumen that tells us not what you have done but what you understand about what we do and why you are the person who should be telling that story to the world.
www.brandacumen.co
Brand Acumen · New York City · Virtual
Brand Acumen is the world leader in brand name development. We have crafted over 3,000 brand name identities for over 700 companies throughout the world. Our iconic brand name creations include XBox (Microsoft), Viagra (Pfizer), Escalade (Cadillac) Abilify (BMS/Otsuka), Outlook (Microsoft), Sapphire (Chase), Xience (Abbott), Excel (Microsoft) and Activia (Dannon). At Brand Acumen, name creation is our form of artistic expression. Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. Names are just the beginning...

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