Responsibilities

• Lead the development and execution of regional business development and marketing strategies to drive membership and loan growth.
• Partner with branch leadership to identify local market opportunities and implement targeted growth initiatives.
• Expand and strengthen Select Employer Group (SEG) and Preferred Partner programs to increase member acquisition and engagement.
• Develop scalable tools, playbooks, and training resources to enable consistent, high-impact marketing and business development opportunities across markets.
• Lead marketing and business development initiatives tied to branch openings, mergers, and market expansions.
• Partner with internal stakeholders to advance and sustain initiatives tied to the credit union’s low-income designation goals.
• Lead the development and execution of a comprehensive community engagement strategy aligned with enterprise growth and brand objectives.
• Identify, cultivate, and manage strategic partnerships that deliver mutual value and strengthen Affinity Plus’ presence in the community.
• Oversee community engagement programs, sponsorships, and signature initiatives (e.g., Polar Plunge, Plus It Forward Day), ensuring alignment with brand and impact goals.
• Collaborate with Marketing and Communications to amplify community impact, financial education, and partnership storytelling.

Requirements

• 5+ years of experience in community engagement, business development, or marketing.
• Broad cross-functional knowledge of department's role and how it connects to operations, functions and services.
• Decision Making/Problem Solving/Advising: Demonstrated ability to independently solve complex problems by analyzing data, identifying root causes, evaluating alternative options, and implementing effective solutions.
• Proven ability to analyze complex situations, recommend tailored solutions, and influence decision-making.
• Ability to anticipate operational risks and recommend and/or implement changes to mitigate impact.
• Collaboration/Building Relationships: Strong track record of establishing trusted partnerships across functions.
• Collaborates within team and cross-functionally to achieve shared goals.
• Accountability: Ability to take accountability of responsibilities, commitments, and outcomes.
• Communication: Proven ability to communicate clearly, effectively, professionally; adapting communication style based on audience.
• Learning: Ability to take ownership of personal and professional growth; sets development goals, seeks stretch assignments, and applies new skills to enhance impact.

Preferred

• Bachelor’s degree in Communications, Marketing, PR or related field.
• Experience in financial services, sales, or financial wellness outreach.
• Spanish language proficiency.

Benefits

• low-cost medical, dental and vision insurance coverage options
• frontloads all sick time hours and a portion of vacation hours for all new employees
• a variety of paid leave options
• a monthly wellness benefit
• immediate 401K matching up to 5%