Business Analyst (Marketing Business Analytics)

Responsibilities

• Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.
• Evaluate business, member, and marketing performance data to identify challenges and opportunities; provide solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.
• Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization
• Analyze complex marketing campaign requirements and translate them into targeting logic
• Develop, QA, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.
• Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.
• Troubleshoot complex issues related to data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root cause, assess impact, and recommend effective resolutions.
• Measure, analyze, and report on campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.
• Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.
• Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team

Requirements

• Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
• 2-5 years of experience in business and operational strategy, planning and analysis
• Basic understanding of business and operating environment
• Working knowledge of data querying, reporting, forecasting, analysis and operations research
• Research, analytical, and problem solving skills
• Effective problem resolution skills including determining root cause, scope and scale of issues
• Effective word processing and spreadsheet software skills
• Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
• Bachelor's Degree in Business Administration, Finance or related field
• Experience working in financial services desired

Preferred

• Master's Degree in Business Administration, Finance or related field
• Pega Decisioning Consultant certification