Responsibilities

• Brand & Campaign Strategy
• Own and evolve the Goodwill NYNJ retail brand to reflect our values of the treasure hunt, sustainability, affordability, and community impact.
• Lead seasonal and thematic campaigns that drive awareness and sales across physical and digital channels. DYI Halloween, Christmas in July, Earth Day and Fashion Week.
• Develop messaging frameworks that connect our mission with modern thrift culture and show how buying for Goodwill has a double impact. Build trust in the mission of Goodwill and the value of our thrift goods.
• Support our fundraising campaigns, gala and telling the goodwill story of people for the whole organization.
• Growth & Performance
• Build and execute full-funnel marketing strategies across paid media, email, SEO/SEM, and social including in the following channels.
• Digital advertising: Google Ads, programmatic, retargeting, SEM/SEO.
• Social media: Paid and organic campaigns; influencer and partner collaborations.
• Email marketing: Segmentation, automation, testing, and reporting.

Requirements

• 4–6 years of marketing operations or multi-channel marketing experience; retail marketing experience preferred.
• Proven ability to balance strategy and execution, setting plans while driving projects to completion.
• Strong analytical and reporting skills; demonstrated ability to use data to shape strategy and optimize performance.
• Experience managing large-scale signage, collateral production, and vendor execution.
• Experience managing marketing budgets, tracking spend, and reporting ROI.
• Skilled in sourcing, managing, and optimizing vendor teams.
• Familiarity with digital, social, email, and loyalty platforms.
• Excellent project management and organizational skills; thrives in fast-paced environments.
• Exceptional communication skills, both written and verbal.