Brand Visibility Specialist

San Antonio, TX

$45K/yr – $60K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own local SEO and content-driven visibility for home services clients, balancing hands-on optimization, editorial excellence, and client-facing reporting.

  • Own local SEO and on-page optimization, keyword research, and competitive analysis to drive organic growth
  • Lead content collaboration with writers to improve topical relevance across service pages and blogs
  • Deliver client-ready analytics and reporting to show impact and guide strategy

Job Description

Responsibilities
  • Meets or exceeds growth targets for the organic search channel, including increased users, sessions, clicks, and conversions
  • Develops and implements SEO initiatives to attract new and incremental conversions and revenue
  • Writes, edits, and fact-checks website and marketing content including landing pages, digital ads, downloadables, email content, and scripts to ensure accuracy, clarity, and brand alignment
  • Acts as a senior editor for team-produced content, providing constructive feedback and quality assurance
  • Partners with content writers to develop keyword-rich content and improve topical relevance across service, service area, blog, and landing pages
  • Collaborates with the Account Services team to ensure client goals, expectations, and deadlines are met
  • Researches and analyzes competitor websites, keywords, and industry trends to inform strategy
  • Implements website content using platforms such as Google Docs and WordPress
  • Conducts detailed audits for new and existing client properties, including on-page SEO and Google Business Profile optimization
  • Uses SEO tools (Google Analytics, Google Search Console, Semrush) to track, report, and analyze performance metrics and identify growth opportunities
Requirements
  • 2-5 years of successful experience growing business using local SEO tactics
  • Demonstrated experience writing and editing SEO-driven content across multiple formats
  • Hands-on experience with Semrush, Screaming Frog, Google Analytics 4, and Google Search Console
  • Full-spectrum on-page SEO expertise
  • Strong editorial instincts and attention to brand voice and quality
  • Able to think through strategy and move fast — these are non-negotiables here
  • Excellent collaboration and partnership skills
  • Strong attention to detail and organizational skills
  • Good understanding of digital marketing channels and campaign assets
  • Practical experience using AI tools in a content or SEO workflow, beyond surface-level awareness
Preferred
  • Account management or project management experience a plus
  • A Bachelor\'s Degree in Marketing, Communications, Advertising, or related field is a plus
  • Google Analytics, HubSpot, or Semrush certifications are encouraged
Leadhub logo

Leadhub

Leadhub is a marketing agency that helps home service companies acquire, convert and maximize leads. At Leadhub, we believe in earning client trust through brand growth which means you can rely on us to deliver measurable results and communicate transparently every time. Whatever your growth goals are, we’re dedicated to helping you reach them — your big wins are our big wins!At Leadhub, we’re not marketing generalists, we’re marketing specialists! We use every tool at our disposal to make marketing strategies fine-tuned and focused for each industry. With dynamic technology and strategic partnerships, we’re able to analyze and develop methods that perform effectively.Businesses that provide home services serve a unique community, so marketing services should be tailored to their needs. Leadhub understands this, and that’s why we focus on the aspects of marketing that matter — less waste, more money and peace of mind. By embracing bold, inventive marketing solutions and coordinated processes, Leadhub has taken digital marketing and lead generation to levels previously unattainable.

Founded in 2011
San Antonio, Texas, USA
35 employees (18 in marketing)