Brand Visibility Manager

USA (Remote)

$78K/yr - $105K/yr (Est.)Mid LevelPart time

Posted 4 weeks ago

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Job Summary

Own brand visibility and social content from concept to execution, coordinating with leadership and a VA, while iterating strategy based on audience response.

  • Brand visibility and social content strategy across Instagram, TikTok and other platforms
  • Content lifecycle ownership from idea to scheduling and posting oversight
  • Storytelling direction, asset repurposing, and campaign-aligned content concepts

Job Description

Responsibilities

  • Develop and execute a full brand visibility and social media content strategy
  • Create weekly and monthly content plans aligned with brand goals, campaigns, and promotions
  • Lead storytelling direction, hooks, messaging, and content concepts across platforms
  • Create, edit, curate, repurpose, and package existing brand assets, UGC, customer proof, product photos, and video content into feed posts, stories, and reels
  • Own the content lifecycle: idea, creation / curation, approval, execution
  • Hand off all approved content to the Virtual Assistant for scheduling and posting
  • Monitor posting execution to ensure content publishes correctly, on time, and on strategy
  • Maintain brand voice, tone, and visual consistency across all platforms
  • Track performance including engagement, reach, growth, and content response
  • Adjust content strategy based on performance and audience behavior